MINORITY & MAJORITY ACQUISITIONS
We buy great businesses & help you scale faster.
We acquire minority or majority interest in growing online businesses at fair market value then apply 15+ years of sales, ops, and marketing expertise to scale faster and increase profits together.
FreeUp
EcomBalance
TrioSEO
AccountsBalance
CFO Expertise
HG Media
with our companies
WHAT WE BRING TO THE TABLE
We help you scale faster with marketing & sales.
We're not passive investors waiting for a quarterly report. We roll up our sleeves and apply the exact growth playbooks we've used to scale our own businesses to 7 and 8 figures inside yours.
Go from unknown to the most visible brand in your industry. We’ve done it before. We’ll do it with you.
THE PORTFOLIO
Businesses we've built and scaled.
We've been scaling businesses for 15+ years with an exit in 2019. Growth is our passion, not just a talking point. Every company below is proof of that.
- All
- Accounting
- Bookkeeping
- CFO Services
- Ecommerce Bookkeeping
- Education
- Exited 2019
- Media
- SEO Agency
THE PROCESS
Just a few steps to see if we're a good fit.
We strive for win-win acquisitions where we both focus on our strengths. No pressure. No games. Just honest conversations about whether this makes sense for both sides.
01.
Get to Know Each Other
The "dating phase." Multiple calls to see if we align on vision, values, skill sets, and personalities.
02.
Letter of Intent
Making it official. Agreeing on high-level terms for the acquisition and mutually committing to move forward.
03.
Due Diligence
Diving deep into your business...the financials, operations, team, and growth opportunities.
04.
Contracts
We keep this as simple and affordable as possible. We're not here to bury you in legal overhead.
05.
Kick Off
We get together in person, plan the growth roadmap, and get to work building something great together.
TRUSTED BY FOUNDERS
We take our reputation seriously.
We strive to be a positive force for every founder we work with whether they join our portfolio or not.
"Nathan and Connor don't just write a check and disappear. They showed up every week with ideas, introductions, and systems that actually moved the needle. This is what a real partnership looks like."
Jarrod Souza
Founder, CFO Expertise
"I was seeking an active set of partners to build an SEO agency with. Nathan and Connor have been exactly that helping with growth, strategy, hiring, and everything we've needed along the way."
Steven Schneider
Co-Founder, TrioSEO
"What surprised me most was how much they actually know. The SEO, content, hiring, and operations playbooks weren't theoretical...they came from 15 years of doing it themselves."
Cindy Smith, CPA
Founder, ECommerce Accounting LLC
"I've been working with Nathan and Connor for 6+ years now. I couldn't have imagined becoming a partner of EcomBalance, but they made it happen and it was the best decision I ever made. They truly take care of their teams and push you to grow both personally and professionally. "
Ana Santiago
Partner, EcomBalance & COO, Hirsch Gillivan
"I wasn't sure what would come of working with Nathan and Connor on their personal brands, it's been an eye opener. We've grown their followings to 250,000+ and we're on a path to 1 million+. Couldn't be happier!"
Hassan Bin Arshad
Partner, HG Media
"Nathan and Connor bring everything needed to scale a business...growth, strategy, hiring, organization. I started EcomBalance with them in 2021 and it's been an amazing journey scaling to 150+ clients. "
Sheila Mott
Owner, EcomBalance
ANSWERS & INSIGHTS
Questions we get most often.
"We're open books. Ask us anything and we'll answer honestly."
Most investors bring capital. We bring capital plus 15+ years of proven growth systems...SEO, content, sales, hiring, and operations...that we've used to build our own businesses. We don't just hold equity; we actively work alongside you to increase the value of what you've built.
We come in focused on growth...SEO and content strategy, conversion optimization, sales systems, team building, and partnership development. You continue running your operations and team. We plug in on the growth side and collaborate weekly on priorities to scale the business.
It depends on the business and the founder's goals. We're comfortable with minority acquisitions (20–49%) where the founder retains full control. In some cases, majority acquisitions make more sense. We discuss this openly in early conversations. There's no one-size-fits-all answer.
We use standard industry multiples (typically 1–3x SDE or EBITDA for online businesses) combined with qualitative factors like team strength, growth trajectory, and defensibility. We share our valuation methodology openly...no black boxes.
We address this upfront in the contract. Every partnership includes clear exit provisions. We're not in the business of trapping founders. If it's not working, we'd rather have a respectful conversation and find a fair path forward than force a bad partnership to continue.
See our portfolio section. FreeUp (exited 2019 to The Hoth at $12M ARR), EcomBalance, TrioSEO, AccountsBalance, CFO Expertise, Outsource School, HG Media, EcomBalance Tax, and Interlace Digital. We're happy to connect you with any of these founders directly as we work through the Due Diligence process.
You're a strong fit if you run a profitable online business (agency, SaaS, media) doing $200K–$10M+ in revenue, want a growth partner not just a check, and are ready to stay involved running operations while we amplify your reach.
Online businesses primarily B2B agencies, SaaS companies, media companies, and online communities that cater to the Ecommerce ICP. We stay in our lane and focus on spaces where we've built and scaled ourselves.
Nathan and Connor co-founded FreeUp and grew it from $0 to $12M ARR in 4 years, exiting in 2019. Together they've sold $25M+ on Amazon, built 8+ portfolio companies, and spent 15+ years in the trenches of online business. No theory, all earned experience.
Yes and we encourage it. We'll connect you directly with founders in our portfolio who can share their honest experience. We have nothing to hide and believe the best references come from people who've been through the process with us. This happens during the Due Diligence process.
LET'S TALK
Let's get to know one
another better.
The first step is a simple conversation. Tell us about your business and where you want it to go. No pressure, no pitch...just founders talking.
We respond within 1 business day. Usually much faster.